It's always
the same scenario: You walk in to a cafe / meeting / conference, tremble a few
hands, throw around your cards, leave, and nothing comes of it. You've examined
your breathing, your tie, your "elevator pitch", and everything else
that could possibly be taking away from you and your company. What most
individuals don't realize is the problem isn't them; it's that little piece of
card board that passes between them and the individuals they meet: their cards.
Company cards are the enjoyment suits of the corporate world. Everyone has one,
but most individuals designs haven't changed since the late Seventies. And
they're all very similar: raised written text on lotion or white-colored
material with an "inverted V" style (name at the top, details in the
end corners). Some individuals have tried to bring their cards into the next
century, but they use loud background scenes and absurd amounts of written text.
Worse, individuals think they can actually get away with printing them out
themselves. That may work for a little kid advertising his lawn cutting
business, but you're a professional! You don't want individuals to think you're
too cheap (or not successful enough) to have an experienced print your cards.
Fortunately, there are some tips you can do to have an excellent looking cards
(and even throw in some basic marketing concepts to get you kept in mind more!)
Use a double on the sides cards Sounds like
a silly concept, but think about this: whenever I side my cards to individuals,
I always side it to them with the "artsy" side up. It's a simple,
wood panel style that suits my web page with only my name at the end. So,
seeing no private details, they turn the cards over. I just forced a potential
client to focus at my cards twice as long as they normally would. Good way to
get my name embellished in their head
Use shiny and/or solid shade background
scenes When individuals are tossing through a Rolodex, they're going to see
white-colored cards after lotion cards after white-colored cards after... well,
you get the concept. By using a strong, shiny, or simple distinctive cards, you
increase the chance of them avoiding to look at your cards again, even if they
were looking for something else. My brown cards stands out against the creams
and white wines. Psst. Here's a tip: research has shown that individuals
respond to cards that have along with red. It leaps out at them far more than
any shade. If you were scrolling down the site, and ceased because you saw that
shade, then you'll see what I mean.
Use print styles that allow legibility
Don't go any typeface size reduced than 9 p. That seems to be the
"industry standard" for legibility. Some pixel print styles allow for
a reasonable bit of legibility at reduced sizes, but create sure that you can
read it before you side it out to someone. If you have a lot of details on a
web page, scale it down. Or...
Set up a "Business Card Info"
Page Create a special web page set up that leads to a "Business Card Info
Dump" web page. Anything you can't fit on your cards, put it there. Plus,
you have the ability to add to it anytime you win an prize or accomplishment.
Above all,
spend the money to get expert cards printed. You want to create sure that
individuals see all of the eye-catching details you put into your cards. A home
printer just won't cut it when it comes to shade, legibility, or clean sides on
your cards. So, pop your breathing mint candies, straighten up your tie, check
your handshake; those all have to be excellent to succeed. But before you go
into the next lift to message your concept, create sure your cards are as
powerful as your company. It'll create the difference.
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